Hello! :)

I’m Joanna Yang, a multidisciplinary graphic + web designer based in Southern California, passionate about creating holistic, visually compelling designs that tell a story and leave a lasting impression.

With over a decade of experience across digital + print design, branding, and marketing, I’ve had the opportunity to collaborate with dynamic brands and creative teams to bring ideas to life.

My background spans roles at Netflix, where I contributed to the platform’s global expansion through culturally tailored design, to Calamigos Ranch Resort & Spa, where I led creative direction that helped elevate the brand experience and doubled online booking sales through strategic digital campaigns.

I believe great design is equal parts strategy and storytelling. Every element should feel intentional, functional, and inspiring. My style is characterized by clean, modern aesthetics that are grounded in empathy and clarity.

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